St Albans School launches new website and new brand identity

St Albans School has launched a new website to provide better access to key information to parents and prospective parents, as well as delivering improved navigation and greater engagement across the news and events from the School.

The site (, has been designed to make it even easier for prospective parents to access relevant entry point sections, giving targeted and tailored information.

Each of the sections – Lower School, Third Form, Middle School and Sixth Form – includes an introduction from the Head of School and a pupil video. The Information and About Us sections focus on the calibre of the teaching staff as well as the Pastoral Care and Co-curricular activities offered at the School.

A new What’s On tab includes the most recent news and events, from concerts to sports matches, as well as the School’s publications, Highlights and The Albanian. Social media feeds from the School’s Twitter (@SASHerts) and Facebook ( also pull live content through from both pages.

There is also a comprehensive section for the School’s Foundation to support capital developments, the Bursary Fund and Special Projects, also has a section outlining the current ‘Building Futures’ project and plans for the future.

The new website, built by Cookham-based Pistachio Design, coincides with the recent rebranding of the School that has been designed to give it a more contemporary, elegant look for the future.

Based around the School’s motto ‘Born not for ourselves’, the crest has been stripped back and made more symmetrical to give it a cleaner, fresher look. The School’s Reflex Blue has been replaced with a darker blue, and the School’s primary yellow has been retained. The School’s fonts have also been updated.

Jonathan Gillespie, Headmaster at St Albans School said: “The new website and rebrand herald a new chapter in the School’s ability to effectively communicate with both prospective parents and current parents as well as the wider community and media.

The website delivers a more dynamic and user friendly experience while our updated branding retains the known elements and character of St Albans School’s style. I am delighted that we will be able to better showcase all that the School offers, making it even easier for current and prospective parents to understand why St Albans School is so special.”

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