Brake, the road safety charity, and webuyanycar.com have raised more than £20,000 through the joint initiative, Giant Walking Bus. These funds will be directly invested by the charity into future campaigns designed to make the roads safer for the UK’s most vulnerable users, and used to support their work with families and individuals devastated by road crashes.
The Giant Walking Bus, which took place on June 11th, saw over 50,000 children across the UK march for road safety in an event designed to promote safe driving to parents and local communities. With a number of schools expected to carry out their Giant Walking Bus activity during Road Safety Week (17-23 November), the final number of participating children is expected to exceed 70,000.
Equipped with high-vis vests, posters, banners and the loud voices of thousands of children, schools across the nation took part in a 500m safe walk around the roads surrounding the school, creating an eye-catching giant human bus.
Participating schools were also encouraged to fundraise for Brake and as a result have raised a staggering £20,500, with more money expected to be donated following the events in November.
Once all the fundraising activity is complete, Brake estimate that total donation money will come in at almost £35,000, money which will maintain Brake’s lifesaving campaigns for safer roads and their vital work in supporting families bereaved and injured in road crashes.
Rich Evans, campaign spokesperson for road safety at webuyanycar.com comments:
“We take our responsibility as the UK’s biggest online car buying service very seriously and are dedicated to doing all we can to protect the most vulnerable road users. Raising funds and awareness go hand-in-hand and we are proud that our work enabled us to communicate a GO 20 message to local communities while enabling Brake’s vital work to continue.”
Katie Shephard, fundraising and engagement director of Brake, comments: “The Giant Walking Bus is one of the most fun pieces of activity we organise so it was great to partner with an organisation who shares our values and aims. We’re pleased with the results and the money will be well invested in helping to protect children on the roads.”