AJ Products partners with the Elite Ice Hockey League

AJ Products UK is proud to announce that the company will be the official sponsor of referees in the UK’s Elite Ice Hockey League for the 2019/20 season.

Established in Sweden in 1975, the AJ Group has a long history as an official sponsor of the IIHF Ice Hockey World Championship, supporting the tournament every year since 1989.

“For many years, AJ Products Sweden have sponsored the Ice Hockey World Championships. For the forthcoming season, AJ Products (UK) Ltd are pleased to be sponsoring the UK Elite League,” says UK Managing Director, David English.

Announcing the partnership, Elite League chairman Tony Smith said, “AJ Products have a high-profile in ice hockey sponsorship, so we’re thrilled that they’ve chosen to add the Elite League to their list of partners. We look forward to seeing our game officials proudly wearing their logo on their jerseys this season.”

“With AJ’s passion for health and wellbeing in the workplace, utilising our active furniture, what better sport to sponsor to demonstrate what is possible through dedication and fitness,” adds David.

AJ Products is committed to making workplaces happier and healthier places to be. There is extensive research to suggest that a sedentary lifestyle can lead to health conditions including obesity, type 2 diabetes, cancer, heart disease and musculoskeletal problems, even if the person does regular exercise. AJ Products believes that staying fit and healthy should be something that anyone can do and, given the long hours many adults spend sitting down while at work, it is essential to combat this issue in the workplace: a concept that is increasing in popularity with businesses across all sectors. The company encourages workers to get fit at their desks through a range of affordable sit-stand desks and active office furniture. The wide range features modern furniture with smart features designed to improve ergonomics, increase efficiency, inspire creativity and happiness, and last for many years.

It is this dedication to helping people to perform to the best of their ability that inspires a passion for supporting athletes at the top of their game. AJ Products wish every team in the league the very best of fortunes over the next eight months.

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