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Technology in schools - where do you start?
by Dan Robb, Assistant Marketing Manager, Broadcast & B2B, Sony United Kingdom Limited
Published:  10 April, 2008

My girlfriend is a teacher at a private school and one of the many problems she seems to encounter in doing her day to day role is to cope with the different technologies that are being brought in on a regular basis. She's IT literate and can get her head round most of our AV items in the house, but when it comes to technical things in the classroom, she can't seem to get the appropriate training. This is because the school struggle themselves to get the right training from the technology provider.

This is not only frustrating for her and her colleagues, but it also frustrates me to think there is equipment in schools not being used to it's full potential. When I talk to people about Projectors and Videoconferencing products in schools, most don't even realise Sony make products for this sector. If they had seen any advertising in the education market from Sony, they assumed it was for a new Bravia TV. Well, whilst Sony does provide top quality high resolution consumer LCD panels, they also provide some of the leading edge technology available in education today. Laptops, Projectors, Public Display screens, Videoconferencing equipment and Security products are all designed and created by Sony with education in mind. Even Sony instant print photo labs could be used in a school effectively these days as children and teachers look to update their walls and corridors with classroom experiences.

Obviously, these products are available from many different providers but how many can boast to provide all these technologies as one audio visual (AV) solution? Getting one technology provider in to sort all a school's AV requirement offers many advantages. First of all, if there are any questions or issues with the equipment before or after the installation, you have one place to go for answers, information and training. Secondly, taking on one total solution is far more cost effective than buying individual products in from different companies. Purchasing from Sony still gives you the reliability, quality and innovation you would expect from the consumer brand you've trusted all these years. But instead of buying a television to go in your front room for the next 15 years, you are purchasing equipment that will help educate and protect your school.

Just imagine, children in Southampton sharing a French lesson with children in Aberdeen over videoconferencing. The photo's from a recent school trip being displayed on a high resolution projector. Fire and safety information keeping staff and children updated on professional screens around the school. Every classroom having a mini instant print photo lab to print out photo's for the teacher's display wall. All of the children, staff and equipment being protected by non-intrusive security cameras.

Sound too good to be true? It's not as far away as you might think.




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