Children in poorer areas are twice as likely to have televisions in their rooms as those in affluent areas, a National Consumer Council survey found. Some 550 children aged nine to 13 filled in researchers' questionnaires.
Nearly half the affluent children had TVs in their bedrooms - and almost all (97%) of those in deprived areas.
Poorer children were six times more likely to watch TV during their evening meals, more likely to watch commercial TV and to believe claims in adverts.
Chief executive Ed Mayo said: "This research is the first in the UK to explore in depth the connections between the wellbeing of our children and the commercial world that surrounds them.
"The report warns against simplistic claims, whether by commercial advocates of more marketing to children or by critics who argue that there is a 'loss of childhood' underway in Britain."
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- 14 - 17 January, 2009
BETT 2009 - UK
