The giveaway is being supported by a poster campaign and promoted on Zing’s website, Facebook page (drinkzing) and Twitter feed (@drinkzing).
Zing’s funky packaging appeals to the teen market, featuring recognisable icons including iPods, iPhones, laptops, clothes and gaming controls - to stand out on a counter or in a fridge or vending machine. The fact that pupils have the chance to win a prize coveted by the teen market reinforces just how well Aimia Foods knows this typically hard-to-please group.
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