The new app allows the company’s customers to browse its full product range and order via their iPhones and iPads at a time and place convenient to them. The sleek, intuitive design of the app has been developed with ease of use in mind; providing customers with the ability to store a number of shopping lists to allow for quick repeat purchases of multiple product orders. The real-time stock status makes it easy for customers to instantly see whether products are available and, in the instance they’re not, offers the choice to substitute for others.
3663’s e-marketer, Katherine Wyatt commented: “Our customers work in high pressured environments often working different hours to the normal 9-5 seen in a lot of businesses. With this in mind, developing technology that allows them to use the little spare time they have more efficiently is extremely important. This new app will allow our busy customers to place orders in a moment, enabling them to dedicate more time to other tasks.
“Although there has been an image that chefs and computers don’t mix, we have seen an increase in the number of our customers using smart phones in their business. Having noticed this trend, we have developed our app as a direct response to our customers’ constantly evolving needs, as well as providing a convenient alternative to more traditional ordering methods.”
The 3663 app is available to download for free from the App store.
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