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Cyber-bullying increases
Published:  23 November, 2011

As the UK prepared to raise awareness of bullying during Anti-Bullying Week, (14-18 November,) latest research revealed that cyber-bullying amongst teenagers is on the increase with 38% affected. 78% of young people fear cyber-bullying will continue to rise, while 46% feel that current initiatives are insufficient in targeting their protection, prevention and needs, perhaps partly explaining why 28% of cyber-bullying victims have not informed anyone of their experience.

The research, Young People’s voices on Cyber-bullying, was commissioned by the Diana Award, with the support of the Children’s Research Centre, Open University. The Diana Award run a peer led bullying prevention programme, Anti-Bullying Ambassadors, in 200 schools and youth organisations throughoutEngland. Maggie Turner OBE and Chief Executive of the Diana Award said: “This report clearly identifies the shocking and increasing numbers of young people affected by cyber-bullying. These findings plainly evidence that funding and improved safeguards are still needed to better protect our children in society. The study also shows the highest method, 28%, of those who report cyber-bullying inform a friend or peer mentor.”  

To date, 1,500 young people volunteer and lead the Diana Award Anti-Bullying Ambassadors programme in schools throughoutEngland. The Ambassadors provide a network of young people who share and develop best practices and have received training to help them present bullying prevention initiatives and provide ongoing peer support.

www.diana-award.org.uk




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