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Fellowes backs drive for improved workplace ergonomics
Published:  07 July, 2011

Fellowes has launched a pan-European marketing initiative designed to drive understanding and awareness of the benefits of ergonomic products in the workplace. Sit Up To A Smarter Way of Working aims to educate both computer users and business managers on the risks of poor posture and the associated costs which could be avoided by applying simple ergonomic principles and cost-effective solutions in the workplace.

Fellowes commissioned independent research to understand attitudes and understanding of ergonomics across Europe which highlights the real cost of poor ergonomics in the workplace from both a health and financial/productivity perspective.

Fellowes has also introduced a new ergonomic expert to highlight the key benefits of good posture and make the science of ergonomics simple and straightforward. Professor Ergo is the ‘face’ of the new campaign and brings with him a lighter, brighter way to help communicate the benefits of workstation assessments and workplace ergonomics in a more user-friendly way.

“Sit Up To A Smarter Way of Working is designed to help both computer users and businesses create a workstation and an environment which suits the way people work and gives them the necessary support and comfort needed to avoid painful injuries and stay productive,” comments Europe senior marketing manager for office productivity Louise Shipley. “Professor Ergo brings a refreshing face to the world of workstation ergonomics and a new approach to the market.”

Central to the initiative is a dedicated website (www.ergo.fellowes.com) featuring a personalised workstation assessment, interactive Ideal Office tool and video plus tips, guidance and free downloads.

To get involved in the campaign or for further information visit www.ergo.fellowes.com or email Professor Ergo at profergo@fellowes.com




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