Yet with just over a year to go until London 2012, parents highlight the cost of sport club membership outside of school and the cost of equipment as barriers to their child doing more physical activity.
The findings are released as Lloyds TSB launches National School Sport Week 2011 (27 June-1 July 2011). With more than 14,000 schools and five million young people set to take part this year, Britain’s biggest ever school sport event promises to encourage children to do more sport and achieve their personal best.
In 2010, Lloyds TSB National School Sport Week inspired young people across Britain to try a new Olympic or Paralympic sport for the first time. As a result of taking part, regular sport participation among young people increased from 76% to 82% across Britain.
Parents and guardians are being urged to get involved in National School Sport Week this year, with parental inspiration found to be a major factor in their child’s involvement.
With the research showcasing the essential role of schools, parents and guardians in helping Britain’s children become more active, Lloyds TSB is encouraging parents to get behind their child’s school and pledge their support for National School Sport Week at: www.lloydstsb.com/nationalschoolsportweek
Schools that receive the minimum number of pledges will be in with the chance of carrying the Olympic Flame in the London 2012 Olympic Torch Relay or winning tickets to the Games as Lloyds TSB helps take London 2012 to all corners of Britain.
