The new Southern Friend Chicken Wrap, a combination of southern fried chicken pieces, iceberg lettuce, mature cheddar cheese, tomato salsa, sour cream and mayonnaise, joins a number of new fruit and snack pots in the range and is likely to prove popular with consumers looking for a tasty alternative to the traditional sandwich.
URBAN eat Category Marketing Manager Ben Smeal explains:
“The Urban eat brand has really taken off since its launch last August and we have seen a growth in sales across all of the traditional foodservice channels.
“In essence, URBAN eat is a brand designed by consumers for consumers, and we want to ensure that we continue to develop the range in order to meet the needs of the widest possible range of customers looking for great value, high quality ‘food for now’ solutions.
“Innovation of wraps has driven a 13%* increase in sales year on year with purchase frequency increasing by 15% over the last year* reflecting high consumer appeal.”
“The Southern Fried Chicken wrap is one of the top ten selling sandwiches in the UK and we are confident that the new URBAN eat offering will be a big seller that will have customers coming back for more.”
* Source: Kantar report, Dec 2010
Urban eat www.urbaneat.co.uk
