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Tap into consumers’ green conscience with EcoPure’s ‘one green bottle’ filtered water system
Published:  08 April, 2011

EcoPure Waters, the UK’s leading supplier of water purification systems for the hospitality and catering industry, is today launching an exciting new eco-friendly, multi-outlet concept that could precipitate an end to the tap water revolution.

‘One Green Bottle’ is a sustainable and potentially profitable solution for the on-trade, designed to help reverse the current consumer trend for ordering tap water. With a striking refillable bottle that appeals to the consumer’s conscience, ‘One Green Bottle’ is the first branded filtered drinking water that can be produced in-house.

EcoPure Managing Director, Paul Proctor says: “We are extremely proud to be launching our new brand ‘One Green Bottle’ at the Hospitality Show today. With 18 years of industry experience under our belts, we are well aware of the tough challenges faced by the on-trade today. With this in mind, we are confident that One Green Bottle will tick two very important boxes – sustainability and profitability.”

“While the refillable bottle offers reduced waste and storage costs as well as profit potential, the brand will serve as a powerful demonstration of the venue’s environmental credentials. We’re confident this concept, together with our great tasting water will have equal appeal to consumers and the trade alike.”

By simply installing a user-friendly EcoPure water purification system and ordering a suitable quantity of ‘One Green Bottle’ bottles, proprietors will be in a position to offer customers the highest quality still and sparkling water, either free of charge or at a minimal cost. The machine washable bottles are available in 330ml, 500ml and 1 litre sizes to suit all aspects of hospitality including restaurants, bars, hotel bedrooms and conference and banqueting suites.

As well as the EcoPure system installation, a range of promotional merchandising is also available to help maximize consumer awareness and understanding.

Visit EcoPure at Stand No.1249 at The Hospitality Show on 24th-26th January 2011 at The NEC, Birmingham.




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