The findings are based on the results of an online quiz, ‘Creative ID’, which was launched by Adobe at BETT 2011 in response to recent research, which revealed that 74% of employers saw little or no creativity in school leavers. The quiz identified five core creative strengths, which display different skills, from the visually creative Artist to the innovative Visionary.
Of the 1,305 teachers who have taken the quiz to date, over a fifth (22%) are Communicators, whose key creative attribute is their ability to present an idea or piece of work in a way that is impactful, whilst the Visionaries (18%) are innovative and always thinking about the big picture when they’re working on a project or generating ideas. Perhaps surprisingly, the least common creative type amongst teachers is the Wordsmith, with just 8% most likely to demonstrate their creativity through the written word.
Liz Wilkins, Senior Marketing Manager, Education at Adobe UK said: “We’re huge advocates of creativity in the classroom – whether your strength is being visually creative, coming up with the big ideas or communicating in a creative and engaging way, everyone is creative! We are working closely with educators to provide a range of resources and advice on how to identify and develop these talents through the use of ICT across the curriculum. The ‘Creative ID’ quiz is a fun, interactive way for teachers to start the conversation about creativity with their students and help unlock their own creative strengths, in order to best prepare them for the future demands of university and the workplace.”
Teachers and students can take the ‘Creative ID’ quiz by visiting www.AdobeCreativeID.com.
