Over the past ten years, the company has built up a respected and trusted brand throughout Europe and the Middle East. Building on its existing standards and experience, the organisation will be embracing the future with a new brand image that captures its values.
The new circular icon symbolises mobility and progression to reflect the business’ forward thinking outlook and innovative product range. Similarly, the modern bold font expresses strength and resilience, with the emphasis on the word “safe” reinforcing a strong commitment to safety.
As well as the company’s new look, the expanded product portfolio means that the safety and resilience of a product from LapSafe® is now available to all. In addition to the long standing Mentor™ range, with its ultra-safe smart charging technology SmartLine™, ultra-security, free lifetime warranty and full upgradeability, the manufacturer will introduce cost-effective solutions that still adhere to its superior safety standards.
The revised image and product range was revealed at January’s BETT Show, where visitors could explore the new extended range. This included the Primary™ trolley – a cost effective product to safely store and charge up to 15 laptops or 30 netbooks. The light and easily manoeuvrable trolley charges all of the laptops simultaneously and is available in a variety of colours. Visitors also caught a glimpse of the new Tutor™ charging trolley, available for purchase spring 2011.
Denise Cole, Director at LapSafe® Products, is excited about what the future holds for her company. She says: “We’ve come a long way since 2000, and I’m incredibly proud of everything that LapSafe® Products has achieved. The last ten years have not been without their challenges, but we’ve moved from strength to strength and grown as a result.
“I’m looking forward to entering a new chapter in 2011, marked by our new product range and visual identity. I know that LapSafe® will continue to innovate and meet the needs of the education sector.”
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