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Olympic gold medallist Darren Campbell has joined forces with children’s fitness specialist Gymkids as chief ambassador for the company’s new children’s fitness initiative – Fit Crew.
The Fit Crew initiative is a health & fitness based project for children. Working on many levels, Fit Crew will initially seek to launch nationwide fitness clubs, starting in ten of the most socially deprived areas in the UK. Darren will help to oversee a series of launches, educating, inspiring and taking children through the Gymkids programme as well as meeting local sports co-ordinators and development officers.
Children can become a member of the Fit Crew for free and will be able to access a multitude of online resources through the Fit Crew website such as healthy eating recipes, simple exercising tips and other fun and educational games and blogs.
The company, which also works with primary schools and health centres on the creation of fitness suites, the integration of the equipment into structured PE lessons and in the introduction of Gymkids Fun & Fitness after school clubs, has developed the Fit Crew project to further expand the availability of its programmes and ethos to a broader reach of children and their parents.
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