Children in England are growing up in a "terrifying" world of pressures and dangers, says a parenting expert.
The need for good parenting advice, with the decline of the extended family, has never been greater, says Mary Crowley of Parenting UK.
Her organisation is in a consortium, with King's College London and the Family and Parenting Institute, that will train parenting advisers.
It has won a £30m National Academy for Parenting Practitioners contract.
Announcing the three-year contract, Children's Minister Beverley Hughes said: "The role a parent plays is integral to a child's development and their future life chances, which is why we want to help parents get it right.
"This academy will be an international and national hub for the exchange of ideas and learning, providing the very latest research and training in supporting parents."
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