Its Viva range complies with the current nutritional school guidelines and offers a real alternative to sugary, carbonated drinks. Made with real fruit juice, semi skimmed milk and only 4% added sugar, the range comes in three delicious flavours packed in a convenient 200ml Tetra pack with straw, making it ideal for vending or over the counter service.
This year's "My Viva!" competition is open until December 31st and was launched at the LACA Conference. Children in two age categories will be encouraged to design their own pack for their favourite Viva milk drink and 9 independently judged winners will share in £2,000 worth of sports equipment for their schools.
Simon Muschamp, head of marketing at Pritchitts says, "Milk has played an essential part of our diets for thousands of years, yet today we struggle to get children to appreciate the benefits of dairy food. We wanted to build on the success of last year's activity by evolving the competition to encourage the natural creativity that all children have, whilst raising their awareness of the goodness in milk."
To find out more and to place your entry go to www.vivamilk.co.uk or visit www.pritchitts.com
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The Viva range from Pritchitts:
- Comes in a 200ml Tetra pack with straw
- Is long life so can be stored ambient up to 6 months from date of manufacture
- Is available in Plain, Strawberry, Chocolate or Banana flavours
- Is low in fat (1.6% fat content) but contains the same great goodness as whole milk
The competition is open until December 31st 2009
