The company puts the increase down to curriculum changes, the Every Child Matters framework and the evolution of school sport to fit with modern times.
Alongside traditional sports such as football, cricket and netball, participation in less traditional sports is on the increase particularly in dance and outdoor sports and activities such as orienteering, cycling, martial arts and golf.
Says Davies Sports Marketing Manager John Clement: “Our customers and PDMs have told us that new style sports equipment works really well alongside traditional equipment. This is great news for children of all ages and abilities as there are more opportunities for them to enjoy sport, get healthy and participate in stimulating and interesting new activities.”
The rise in popularity of innovative and inclusive sports and equipment comes at a time when child obesity and declining levels of physical activity are still very current important issues for schools and parents.
Physical activity is beneficial to health as it lowers blood pressure, promotes healthy blood sugar levels, boosts the immune system, improves moods and reduces the likelihood of developing depression and much more. Physical activity in children improves concentration in the classroom, has positive mental effects and improves the ability of children to socialise and form relationships.
For more information about Davies Sports call the dedicated Customer Service Team to request a catalogue or visit the new website which is packed with all the equipment needed to inspire children to enjoy physical activity.
Tel 0845 120 4515
