For some children, the free meal they receive at school may be the only balanced meal they have access to each day, so we believe it is vital to make it as easy as possible to take it up. This means no awkward till procedure or separate process.
In order to increase uptake of free school meals, we believe there are a number of steps that schools need to take. Schools need to be creative and deliver new marketing initiatives that help overcome these issues. It needs to be as simple as possible for students to immediately know exactly what is available at the FSM price.
Plus schools need to consider ways of making the transaction as anonymous as possible so those taking a FSM don’t stand out from the crowd. For example, the implementation of electronic, cashless or biometric payment systems makes all student transactions seamless, regardless of whether they are for a paid or free meal.
We feel meals deals and promotions that excite and inspire help to encourage more students to take up the free meal that is available to them.