Bigger can. Better taste. Youth brand. Still schools approved

Published: 08 April, 2011

SUSO, one of the best selling soft drinks in secondary schools nationwide, is set for a Full Brand Relaunch in 2011. New SUSO, delivers new improved recipes for even better fruit taste and refreshment, in a new larger 330ml can, delivering maximum value-for-money for teens. SUSO’s distinctive can graphics, already hugely popular with young people, have been further evolved to deliver maximum relevance and appeal.

And a new brand message, “STAND UP. STAND OUT.”, an acronym of the brand name, will form the basis of SUSO’s inspirational advertising message to teens in 2011. SUSO aims to encourage young people to Stand Up and Stand Out in a positive way in relation to the things they want to do and the things they believe in – just as SUSO have sought to do in bringing a fruit loaded, artificial free, better choice of soft drink to the UK market. This innovation is geared to ensuring more kids buy more of their drinks in school rather than venturing to the local corner shop.

SUSO is also set to launch New SUSO Still in 2011 delivering all the SUSO benefits you would expect from this cleaner schools approved brand - high fruit content (over 50%), great taste and hydration, absolutely no artificial ingredients, artificial preservatives or added sugars. Only now available as Still in a 500ml PET resealable bottle.

Made with mixed fruit juices, natural flavourings, water and carbonation for refreshment, SUSO’s Fizzy & Still drinks range contains absolutely no artificial additives or added sugars.

As such it represents a better choice of soft drink for teens.

It simply contains more of things we want from a soft drink and less of the things we don’t.

SUSO Drinks Ltd

For more information contact Jamie at SUSO on 0208 541 2840 / 07887 515185