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Fast to fit, flexible and fashionable
Showerwall from IDS gets a design update for 2010
Published:  12 March, 2010

Showerwall, the 100% waterproof wallpanelling range available from IDS, has been updated with 7 new laminate finishes for 2010, bringing the choice to a total of 24 designs. Responding to the continued market trend for stones and granites, the Showerwall range has been augmented with a raft of contemporary neutral tones which are extremely design versatile for domestic, contract, specification and social housing projects.

With metallics being one of the hottest trends around, there are two designs, Vanilla Sparkle and White Sparkle, enriched with shimmering pearlescent particles that evoke a luxurious look. Inspired by actual stone from the Torreano area in Italy are Torreano Sand, Torreano Stone and Torreano Marrone which make a stunning trio of neutrals, while Scala Marble is a delicately veined design in a creamy tone. All of these designs are enhanced by a high gloss texture which is both hard wearing and easy maintenance. Last but by no means least, is Travertine Stone in a new matt texture which replicates the feel of lightly polished stone.

Says Claire Stanway, Brand Manager at IDS for Showerwall: “We’re confident that the newly enhanced Showerwall palette will hit the mainstream commercial trend for natural stones in contemporary colourways and that they will prove very design versatile in a range of applications.”

Showerwall provides a high performance and easy installation decorative solution for shower enclosures, bath surrounds and wallpanelling and is guaranteed for 15 years. Showerwall panels are 100% FSC certified and are available in either square cut or tongue & groove panels 2400mm high. Tongue & groove comes in one width of 600mm, while the square cut panels offer the flexibility of 900, 1200 and a new 1000mm panel which eliminates wastage. They are ideal for new build or refurbishment projects offering significant longevity and life-time cost advantages.

The new designs are available from 1st April on a 48 hour lead time nationwide from any of IDS’s ten regional branches. New samples, display stands and brand new literature are also available as part of the merchandising package.  Alongside the launch, the Showerwall website has also been upgraded to be more user-friendly for product and technical information, as well as offering a speedy sample ordering service. Log onto www.showerwall.co.uk.

www.idsurfaces.co.uk




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