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Be bright and support brake
Published:  21 October, 2009

Brake is calling on nurseries, schools and colleges to run a BrakeBright day on Friday 27th November to support Brake, the national road safety charity, by raising awareness about road safety.

Taking place on the Friday of national Road Safety Week, Brake hopes that its BrakeBright day, which sees participants donate £1 to wear shockingly bright clothes in a dress down day with a difference, will help raise funds for its care work with bereaved families and injured road crash victims nationwide. Brake is an independent national road safety charity. Brake exists to stop the 8 deaths and 79 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes.

Shockingly, every 10 minutes, a child or young person is killed or injured on UK roads and the UK has one of the worst death rates of children on foot in western Europe.

A BrakeBright day is great way to educate children about road safety and also a great opportunity to take part in national Road Safety Week (23rd - 29th November). Organised by Brake, the road safety charity, with the support of the Department for Transport and health care and road safety company 3M, Road Safety Week is all about encouraging local awareness-raising community events to stop deaths on roads, especially within schools.

Educators can request a FREE resource pack: Simply go to the new-look Road Safety Week website www.roadsafetyweek.org and click on ‘educators' to order online your free Road Safety Week poster pack and access some quick tips on ideas that are great for the Week. Whether you decide to do science experiments on road safety themes such as the reflective properties of high visibility vests, or paint a big poster covered in handprints to emphasise the importance of holding hands to children and parents, or run a BrakeBright day, you can help save a life by getting involved and having fun.




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