At the one-day event experts including Karen Todd, ASDA's Head of Planning & Programmes, Corporate Affairs, showed schools and caterers how they can improve their marketing without spending more by taking tips and tricks from the high street.
In answer to reduced budgets, the School Food Trust also unveiled a new free to use design tool, developed to help schools market more professionally. MADGe (Marketing and Design Generator) is an online library of industry-designed marketing materials, including posters, letters, stickers and even online adverts, which can be personalised by school and situation.
Chris Wainwright, Director of Communications, School Food Trust comments: "School food is competing with high street stores and food outlets to get children's attention. School and local authorities have told us that they want to up their game and professionalise how they market healthy food so it's a more attractive option.
"With our marketing event, we're teaching schools the tricks that big supermarkets use, and with MADGe we're providing free marketing materials for the dining room to - something which will really help caterers with tight budgets."
www.schoolfoodtrust.org.uk/madge
