3G Food Service and Seafood Solutions is keen to dispel the myths surrounding fish and seafood, to encourage more caterers to establish a fish-based offering and take advantage of its growing popularity.

Currently, according to recent industry intelligence, fish and seafood is the most popular source of protein on menus ahead of chicken. However, some caterers may be avoiding adding fish and seafood dishes to their menus because they either have limited knowledge on preparation techniques, or are reluctant to handle it.