Bic gets ready to go back to school

Published: 17 September, 2009

Leading stationery manufacturer, BIC, is set to build on last year's record Back to School success, with its fantastic product range for 2009.

BIC's must-have recommendations for the new school term include the Cristal® family, BIC® Kids range, Tipp-Ex®, mechanical pencils, highlighters and permanent markers.

Yolande de Trogoff, BIC marketing manager comments, "Part of the criteria with Back to School is to provide durable, high quality products, which will ensure school budgets are used effectively, and will support lesson plans. There is a good mix of products this year which will appeal to teachers and pupils alike.

"While BIC is renowned for reliable, affordable products, this year's Back to School range clearly demonstrates that we also have innovation and fun in mind when designing new products."

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