Its Viva range complies with the current nutritional school guidelines and offers a real alternative to sugary, carbonated drinks. Made with real fruit juice, semi skimmed milk and only 4% added sugar, the range comes in three delicious flavours, packed in a convenient 200ml Tetra pack with straw, making it ideal for vending or over the counter service.
Pritchitts will be launching "My Viva!", its 2009 Viva milk competition at the LACA Conference. Children in two age categories will be encouraged to design their own pack for their favourite Viva milk drink and 9 independently judged winners will share in £2,000 worth of sports equipment for their schools.
Simon Muschamp, head of marketing at Pritchitts says, "Milk has played an essential part of our diets for thousands of years, yet today we struggle to get children to appreciate the benefits of dairy food. We wanted to build on the success of last year's activity by evolving the competition to encourage the natural creativity that all children have, whilst raising their awareness of the goodness in milk."
To find out more about the range of products available and for delicious recipe ideas visit www.pritchitts.com
