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Bic Cristal® family expansion
Published:  16 April, 2009

Writing expert BIC is introducing two new pens to its iconic and highly successful BIC Cristal® range of products; essential for the stationery cupboard this year.

The first new launch is the BIC Cristal® Large, which has a 1.6 mm nib size for bold, vivid and even writing.  The pen has a transparent hexagonal barrel which provides a visible ink level and comfortable handling.

The second new product is BIC Cristal® Clic Gel, which has a 0.7 mm nib and gel ink for steady, smooth writing. With a retractable nib and an ink that glides over paper, this is the perfect pen for general, every day use.

While the original BIC Cristal® ball pen is as popular today as when it was introduced in 1950, it is BIC's continued product innovation which makes the BIC Cristal® Family a firm favourite.

BIC has sold an amazing 100 billion ball point pens across the world, which is enough to draw a line to the moon and back 320,000 times.

As with all BIC products, users can be confident that Cristal® products will provide real durability and quality day after day.

Yolande De Trogoff, marketing manager at BIC UK, comments: ""The BIC Cristal® brand has gone from strength to strength and the launch of these new products reflects this success.  Both pens are extremely appealing for everyday use in the classroom."

For more information about the BIC Cristal® Family, or any other products in the stationery range, please call 01895 827100 or log onto www.bicworld.com




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