Levels of Brand Marketing
This involves the basis upon which you seek to make an impression in the minds of Parents and Students. There are essentially 4 levels for schools to focus on here:
• Attributes- this refers to fixed qualities that you wish them to associate with the school
• Benefits- this refers to tangible or intangible outcomes that they will associate with attendance at the school
• Value- this refers to association of value in terms of either money or time spent that places the school at the forefront
• Personality- this refers to certain qualities such as atmosphere that are difficult for other schools to replicate.
Whatever your school's aims, Disc Makers can help you develop the perfect strategy to achieve them and communicate more effectively with prospective Parents and Students.
Who are Disc Makers?
They are a company with extensive experience in Marketing, Promotion, DVD Filming and CD/DVD Manufacturing. The company offers the complete service from innovation right through to the actual product being delivered to your door. The company is headed by Garry Le Count who has over twenty years experience in the Video and DVD market, and is supported by a skilled team of professionals who come from a wide range of backgrounds in Commercial Management, Marketing, Filming and Journalism. They have a great deal of experience in the schools market, and take a hands-on approach to providing solutions and ensuring your school is making the most of its potential in an increasingly competitive marketplace
What services do Disc Makers offer?
• Promotional DVD Prospectus Film Production
• Replicated DVDs or CDs packed in standard or custom packaging
• USB Pen Drives with your Logo
• Printed Prospectus including Design, Photography and Print
• Web site design that allows interactive fully managed facilities
• Web Hosting and Maintenance Agreement
DVD Prospectus Film Production
One of the most important factors in producing and directing a film of your school or college is the ability to encompass the feeling, commitment and dedication of members of staff who offer the best opportunities to all students.
By working closely with senior members of staff Disc Makers create the mood and sensitivity that makes your DVD different and individual. They offer the complete service that takes all the problems out of planning and creating your DVD. Cost is always a major consideration, and Disc Makers will work within your budget to give you the best quality at the most competitive price in the UK.
DVD Prospectus Presentation
Disc Makers also offer a DVD prospectus utilising your existing school images (photographs etc). By using special effects, a voice over and background music they can create an exciting presentation that brings your school prospectus to life. This DVD option can be produced in three weeks at any time of the year without the expense and time of filming. The cost of production and 1,000 DVDs is £1,750.
DVD / CD-ROM discs (Manufacturing of discs only)
If you are a school or college department who needs to produce CDs or DVDs regularly but find the technical aspects a bit of a minefield - They can help you. They've worked with many educational institutions so they understand what's important to you. They'll advise you on the right package for your budget, guide you through the design and technical aspects of your job and what's more, they'll work to your deadline.
USB Pen Drives - Great for Schools and Colleges
Personalise each drive with your school crest (Logo) Hand it out with school information (Calendar's / Syllabus / Policies). Offer as prizes or sell to students. They also offer a FREE sample of your design on a Pen Drive.
Printed Prospectus
In-house photography, design, print and finishing ensure you will receive a top quality production second to none. Disc Makers will produce for your school, a top quality brochure at a highly competitive price using a tried and tested formula which delivers on time, and always within the budget.
They have the benefit of many years’ experience in the design and print of brochures and can therefore share this experience with you by providing a design visual specifically centred on your school, FREE of charge.
Web Design/Maintenance/Hosting
Disc Makers web sites can be updated with important daily or weekly content in seconds, and without any HTML or programming skills. They also offer the unique Forum (Bulletin Board) facility that allows students to interact with other students and teachers on a real time basis. Their consultants have the experience and expertise to assess your school’s needs, and, more importantly, listen to your thoughts, as you plan your project. After this meeting, they will present design visuals that interpret your thoughts.
Once your site is completed Disc Makers will be on hand to give dedicated support to you via our optional “Monthly Maintenance Contract” Under one of their maintenance packages Disc Makers would control the overall running of the site and ensure that your site is managed and achieves your main objective. “To promote and market your school to the widest audience”. Their prices are structured to fit your budget.
DVD, Paper Prospectus and Web Site
“Thank you for all your help. I am impressed that you managed to get everything done in such a short time. The web site looks great and we have had parents praising it – we have also had e-mail requests for the DVD on the first day. What can I say about the DVD – it’s perfect – just what we wanted. Our open evening was the busiest the school has ever had. We are delighted with everything – so please say thanks to everyone who helped.”
Nigel Willis (Head Teacher) Wallingford High School
Filming and finished DVD
“On behalf of the school may I thank you for the schools promotional DVD. Naturally, although we have seen previous work you had produced, it was with some trepidation that we decided to commission your company to produce our school DVD.
“We had no need to worry. Your professionalism, care, editing and skill ensured that we have an outstanding professional marketing DVD. The school is delighted with the finished DVD and would recommend your company without hesitation to any organisation.”
Mr. Alan Davies (Deputy Head Teacher) Westleigh High School -Leigh, Lancs
The most important aspect of the services that Disc Makers offer – is the cost. Disc Makers understands the monetary restraints that schools are under, and offers 1,000 finished DVDs for less than £3,500. This cost includes the filming, editing, design, music, script writing and delivery to your door.
You do not have to pay the earth (your marketing budget) to get the BEST.
Please call or e-mail them for a free sample of their previous DVD school prospectuses and you decide. “THAT’S THE WAY FORWARD”.
If you require further information please call Disc Makers on 0845 130 2200 or e-mail: education@discmakers.co.uk and they will be pleased to answer any questions.
